EU Trademark Registration (EUTM)
Short answer: one EUTM application gives you protection across all 27 EU member states at once, and when nothing goes wrong it registers faster than almost any other major market — typically 4-6 months. The trade-off is that the mark is unitary: a successful objection or cancellation in one member state can knock out the whole registration.
How we work
Check conflicts across EUIPO and the main national EU registers, not just one country
Use EUIPO's accepted terms; broad class headings trigger clarity objections
EUIPO examines absolute grounds itself; relative grounds are raised only by opponents
A three-month opposition window opens after publication
Ten-year term from the filing date; renew within the six-month grace window if you miss the deadline
What you need to prepare
- Applicant details and entity type
- The mark (word, figurative or combined)
- Goods and services list grouped by class
- Colour claims or disclaimer, if the mark is filed in colour
- Priority document from an earlier application, if claimed
Frequently asked questions
Should I register an EU trademark or a German national trademark?
If your sales span several EU markets, the EUTM is usually the better value because one registration covers all 27 states. A German filing makes sense when you need a local right that survives problems elsewhere in the EU, or when your business is genuinely Germany-only.
Does an EU trademark still cover the United Kingdom?
No. Since Brexit the EUTM no longer extends to the UK, so a separate UK trademark (or a UK re-parallel filing) is required for British protection.
Can an EU trademark be used for Amazon Brand Registry in Europe?
Yes. Amazon accepts an EUTM for the European storefronts; registration level is preferred, and application-stage access varies by marketplace.
What is the biggest risk with an EUTM?
Its unitary nature. One earlier mark in one member state can defeat the whole application, which is why a multi-register search before filing matters more for the EU than for most single-country filings.
Want an assessment first?
Tell us the product and target marketplaces and we will give you a registrability opinion, a realistic timeline and a cost breakdown. Files can be submitted within 48 hours of confirmation.
